2020, VSA Partners
Creative Direction, Identity, Motion
During the beginning of the Covid pandemic there was a spotlight put on brands to step up and create change. Silence Speaks is a design campaign built to carry out the wants and needs of the Gen Z. voice, and spread awareness of those wants and needs to brands. To educate brands on how they can shift to better fit the expectations of Gen Z, and how they can take action on social justice issues to advocate for the Gen Z expectations.